Walk the Talk, Sir ji!
When I wrote a blog post titled “The WTF advertisements“, I never thought that I would have to make an immediate follow-up post. But the advertising world these days gives us so much to write about. Look at the latest ad campaign by Idea Cellular called “Walk When You Talk“. This ad campaign was done by Lowe for Idea Cellular.
Abhishek Bachan, who appears with a fresh look compared to the old and dull one, dons the role of a medical doctor in this new advertisement. He then encourages people to walk while they talk on their cell phones because……. (hold your breath) it will keep them fit!! I couldn’t believe it but then I thought that it was made to seem funny. Then comes the news about this advt campaign from the Idea Cellular team:
According to Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular “IDEA brand campaigns have always celebrated Champion Ideas which have the power to change the society and the way we live. This time, the Champion Idea is around ‘Walking & Talking’ for staying fit.” [Via]
I don’t know whom the “brains” in the Idea Cellular or ad agency Lowe consulted before making such a stupid claim, but let us see what some health studies have said about this.
Science Daily:
ScienceDaily (Mar. 8, 2009) — Cell phones are a danger on the road in more ways than one. Two new studies show that talking on the phone while traveling, whether you’re driving or on foot, is increasing both pedestrian deaths and those of drivers and passengers, and recommend crackdowns on cell use by both pedestrians and drivers. (more…)
Fox News (Health section):
“our results suggest that just as drivers should limit cell phone use while driving, pedestrians — and especially child pedestrians — should limit cell phone use while crossing streets.” (more…)
The Idea chief had said that they have always celebrated Ideas which have the power to change the society. At least Walk the Talk, Sir ji!
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July 13th, 2009 at 12:21 pm
LOL. Have to agree on this one.
July 13th, 2009 at 12:23 pm
Agree entirely. The only advert that motivates me to walk is Johhny W.
July 13th, 2009 at 12:31 pm
Best ad of idea cell is education to rural areas. thats such a cute ad. I was so inspired n moved to tears dreaming it happen. About this ad, I cant comment much as I always talk while travelling, other times am either disturbed or dont feel like spending on phone solely. Ofcourse, we have to cautious in the roads, I agree.
July 13th, 2009 at 12:39 pm
here is my fav ad link.. music s so good.. tune s ilayarajas mid song ‘paniyil’.. http://www.youtube.com/watch?v=UTb-hzUXs64&feature=related
July 13th, 2009 at 2:29 pm
See this one.. What a tragic coincidence..!
July 13th, 2009 at 3:47 pm
Forget about the brain cooking that takes place due to the overuse of mobile phones. I am fed up seeing those jaywalkers who’re talking while walking and some of those ‘jay-riders’ who have one hand on the accelerator of the bike and the other on the mobile phone and keeps disturbing traffic and causing accidents.
Someone could ban these kinds of ads.
July 13th, 2009 at 9:56 pm
Gopal:
2S: Haha.. yeah Johnny W anytime!
Ramya: Yeah, that school ad was nice. There is no issue if you’re talking while sitting in a bus or train, but you should be careful when you talk while walking.
Kiranz: Hmmm… true…
Ajith: Totally agree with that!
July 15th, 2009 at 4:34 pm
Seriously! The walk-talk ad is so stupid! The other day one woman was so busy talking on her phone that she wasn’t watching the traffic at all. I very nearly missed crashing into her. The lady just coolly walks away into a building on the other side of the road, totally ignorant of the mess she almost created. And then the same evening I see this ad, imagine my anguish…
July 15th, 2009 at 4:47 pm
July 16th, 2009 at 1:03 am
just 1 or 2 days before someone died at kerala station cuz he was talking on the phone and crossing the rails. the officers and the people called to him, but he was totally engrossed in the talking which eventually cost him his life.
November 23rd, 2009 at 2:49 am
[...] And, I am not the only one, few kindful fellows here have also raise their objections to it here http://www.consumercomplaints.in/complaints/idea-cellular-c206885.html and here: http://www.jocalling.com/2009/07/walk-the-talk-sir-ji/ [...]
March 9th, 2010 at 3:26 pm
agree with u.. always hated this Adv for misguiding ppl..