Santhosh Pandit vs. Malayalam Media/Cinema

So much has been said and being said about Santhosh Pandit, an amateur movie director, actor, producer… (and so on). But nothing has been so abusive as the television show “Niyanthrana Rekha” on Manorama News yesterday. The program started with anchor Shaani saying that Santhosh Pandit’s movie has nothing to it’s credit and from there began the ‘show’ orchestrated by Shaani and Manorama News. Either Shaani has not cared to see the impact that Santhosh Pandit has made (negative or positive) in the Malayali society or she has chosen to ignore it completely. Whichever is the case, she has set a bad example for an anchor of such a show.

Santhosh Pandit definitely has something to his credit. His movie shows that the viral and social media marketing could help a lot in bringing people to theaters, provided it has something to hype about. The hype here was in a negative manner, but Santhosh has used it to the core to make money out of it. People wanted to see and cheer a clown and Santhosh Pandit happily let himself to be one. It is a fair trade and I think Santhosh is the ultimate winner at the end of the day. He’s got everything that an amateur artist could ask for – his video has lakhs of hits on YouTube, for which he claims that he gets Rs. 4/hit, he has appeared on all major Malayalam television channels, his movie is now showing in 14 theaters in Kerala though it was started with 3. The man is making money and he is (in)famous. Shaani of Manorama News chose not to see it.

But it did not stop there. The stage set by Shaani yesterday was taken over by someone called Adv. Baburaj who in all his 18 years of existence in Malayalam cinema was barely noticed until, ironically, he made himself to be a clown of a character in the hit movie Salt N Pepper. He made personally abusive remarks against Santhosh Pandit. He went on to ask if Santhosh Pandit has a mental disorder and made fun of Santhosh’s outfit. All this while the anchor, who is supposed to the ‘moderator’ of the show (someone please explain to her what responsibilities comes with a moderator title) stood silent (and probably smiling). Not an attempt to stop Baburaj or to remind him that personally abusive remarks on public television could not be allowed, particularly when Pandit has not hurled out any abuse against Baburaj.

What Baburaj has churned out with his 18 long years of experience in the Malayalam movie industry are the movies like ‘Black Dalia‘ and ‘Manushyamrugam‘. Both of them were box office disasters and won no critical acclaim and that man sat there rubbishing Santhosh Pandit who is a first time amateur in the industry.

I haven’t watched Santhosh Pandit’s movie “Krishnanum Radhayum” and I have no plans to watch it in the theatres. Just because I can tell from the trailers and clips of the movie I have seen on YouTube that it will be crap (just as I don’t watch Baburaj’s movies either in the theater or on television). Plus, I have no interest to go to a theatre to hurl abuse at someone who has not done any harm to me, knowing exactly what I would get out of it (most of the audience – particularly the young crowd – knew what they would get from the movie and paid to see it on screen). I do look for his latest interviews though, because I am curious to see if this man is consciously making a fool of himself or not. His rationale in many of the interviews are unmatchable and the current Malayalam cinema industry will have no option than being silent before the questions he pause in those interviews.

I think Santhosh Pandit has talent. If not in acting or direction, he would match the current industry standards with his music compositions and dialogues. I like the song “Raathri Subharaathri” or “Vachasaalum Vapusaalum“. I think if any of the ‘surviving’ superstars delivered the punch dialogues that Santhosh has delivered in his movie, they would be an instant hit among their fans. So these two areas are what Santhosh could genuinely work on and contribute to the box office industry.

And for Shaani and her types, I wonder if they would treat Mammootty or Mohan Lal the way they have treated Santhosh Pandit for their performances in the movies such as Vaamanapuram Bus Stop, Thuruppugulaan or such. I also wonder why did Manorama News bring a psychiatrist to the debate on a movie. Would they do the same thing to discuss a crappy movie of any of the leading stars in Malayalam?

Related: Kerala’s YouTube stars!

15 thoughts on “Santhosh Pandit vs. Malayalam Media/Cinema”

  1. Santhosh pandit is smart! . His movies are working out because of a well documented human mind psychology – examples of which are:

    1.Even if its hot..and terrible we love to watch cricket in a stadium even when we can better view it on a TV
    2.Ancient Romans watched people getting killed (in gruesome ways )and exalted in the Colloseum .
    3.Mallus love watching a super-star movie in theatre (first-day-first-show ) with all the fight-for-the-ticket even when we can do it without the rush if we wait for 1-2 weeks.

    This is called -”The crowd psychology” – http://en.wikipedia.org/wiki/Crowd_psychology.
    crowds foster anonymity and sometimes generate emotion and consequently ENTERTAINMENT (why people pay 50Rs to watch the movie in a theatre!) . The thing is Santosh Pandit is smart to release his movie in thatres and he is not smart! if he release it in DVD hoping people will buy it.

    Santosh is smart to include 8 songs and punchy dialogues as that would fuel the “crowd effect” .He is smart to make the movie as bad as it can get .He would have been NOT smart if the movie had a gripping story or was technically excellent.

    I See that Santosh is going on making new movies in the same line as his first one hoping to repeat his fortune . A word of advise to Mr.Santosh here – Your second movie will generate only half of what your first one grossed . and your third movie will generate only 1/4th revenue as your second .The revenue will decrease in the form of 1/2^n ;where n is the number of the movie. This decreasing factor is because of something akin to http://en.wikipedia.org/wiki/Hype_cycle and the decrease in human curiosity

    .Santosh has to do a lot of hard-work to bring in fresh ideas to repeat the “Crowd effect” if he has to increase the revenue in his future ventures .I think to some extent he is trying it as I recently saw an english song ! (a fresh idea) for a new movie.

    As to why other movies that had bad songs,bad jokes, bad technical front etc didnt generate such revenue? – Well those movies were made and watched expecting to be good and Santosh movie is watched expecting to be bad (We are curious as to how bad it can get!) .

    Can someone else reproduce the Santosh effect and make money – Unfortunately – NO ; just because redoing is boring (even when it has better mixture of the key ingredients than the first ) ;I believe there will be one and only one Santosh and this effect will surely have a short life ;just like everything else on planet earth.

  2. thats exactly true.Santhosh pandit will do whatever he likes Y u famous directors r too worried about these things. Vere oru paneem ella pandittine kuttam parayan vannirikkunuu……18 varshamayittu cherakkunna oruthanum oru famous directorum.We all know you worked hard in the film industry Baburaj ( ethu filmilanennu). ninakkonnum nanamille directors aanennu paranju vannivide erikkan………………U r not even deserving theri…..

  3. Hi ,Jo a nice topic… people got a chance to criticize a person posetively or negetively who doesn’t know what is film and what is the process get it done to complete it .it’s really incomplete movie and an artist should be know what is a movie and process especially if undrtaking almost all role about making a movie amateur means a person who start or process something when he/she get confidence through experience and making or processing a movie its a combination of practical and theoretical proper follow ups from the experience .in fact Mr Santhosh pandit spoiling malayalam film industry .… 100% educated poeple doesn’nt know to understand what is good and bad criticizing a lot who didn’t watch this movie “Krishnanum Radhayum” and never rate or atleast say thanks who created movie like ” Aadaminte makan Abu” even you watched full

  4. Sanhosh Madhavan is not “mad” as some peopel in the show were saying hes a smart business man I am sure he wil do well in movies in future

  5. Read your reaction towards the santhosh pandit hype. Let me get something clear here, Santhosh pandit is a person who is pushing down the already sinking malayalam industry. What you clearly failed to mention are his buffoonery replies and self praising remarks which holds no place in the industry, especially Kerala. I’m sure you are aware of the mess created by prithviraj due to his arrogance. Atleast this time I can confidently point out that prithviraj is a better man and talent than Pandit.
    And one more thing, get your facts right before you post your opinion. The so-called compositions of santhosh pandit are all copied from krishna devotional songs and pieces of old malayalam songs. Dont believe me, search youtube.
    Personally, I wont support anyone who makes personal remarks against anyone on air. But the program ‘niyanthrana rekha’ was an opportunity for people to raise their voices on what they felt about the film and you can clearly see his arragance and ignorance on the show. Nobody cares what you think about Pandit, but the truth is he is a disgrace and his so called films are an example of not just bad film making but pure pile of rotten garbage, Period!!

  6. HIT ON HEAD..GOOD ARTICLE….WHO IS BABURAJ OR THIS ANCHOR..
    THESE SHOW ,ANCHOR PRESENTATION STYLE SETTING ETETC ARE PURE WORSE TYPE COPY OF EITHER NATIONAL CHANNEL OR INTERNATIONAL CHANNEL..ATLEAST SANTHOSH PANDIT IS NOT COPYING ANY ONE …
    THIS BABURAJ IS COMENTING ON SHAKEELA TREND ETC…WHAT WAS WRONG IN SHAKEELA MOVIE..IT WAS CLASSIC ADULT MVOIE WITH “A” CERTIFICATE..
    SO ITS NOT FAMILY MOVIE…
    BUT BABURAJS WIFE VANIVISHVANATHS 100 MOVIES ARE THERE IN MALAYALAM ,KANNADA,TELUGU ETC ( CAN GET THRU YOUTUBE)) WHICH ARE MCUH VULGAR AND BITCY STANDARD THAN SHAKEELA MOVIES..BUT DIFFERENCE IS..SHAKEELA MVOIES IS WITH ADULT CERTIFICATE BUT VANIS MOVIE WITH FAMILY ENTERTAIONER CERTIFICATE..SO IN REALLITY BABURAJS WIFE MOCIE IS MUCH WORSE THEY ARE EMBARASSING FAMILY…
    SECONDLY ..
    IF HOLLY WOOD HIT DIERECTOR COMES TO KERALA AND WATCH MALAYALAM ACTION .HORROR COMEDY LIKES OF CHINA TOWN OR PATTANATTIL BHOOTAM ETC…WHAT WILL BE THIER OPINION..????they will give credit to santosh for his courage..but they will piss on malayamam other movies who made it with help of so mcuh peoples and still not 1% upto realtiy as hollywood..

  7. I saw the clip of the intervew of Manorama channel . The Anchor is not fit to be called as anchor .very unprofessional way they did it. Any show for that matter an Anchor should know to controll the participants as it should not supporting a particular group of people.I would like to appreciate Mr Santhosh pandit acted very smartly defending very systematically.

  8. HI All

    Santhosh Pandit is the real star. He is the real Super Star.
    More than his skills , his level of tolerance show his greatness.
    He is the super star in the universe without any doubt.
    He withstanded the abuse of a bulk of people without supporting from any.
    He is greater than Jesus Christ or Mahatma Gandhi.
    He defeated the abusive culture of cultureless mallus with his energy level and strong smile.

    Great Great Great Santhosh Ji.

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