FM war – The best and worst slogans
Posted by JoJun 22
You would get to hear the slogans of FM stations everywhere now, since the FM frenzy has caught up in Kerala. The major FM stations in Kerala are Club FM, Radio Mango, BIG FM, S FM, Best FM and Radio Mirchi. The slogans blast at you several times a day in these channels. Let us a have a look and see which of them is best and which is worst – in a descending order.
6) S FM – Kelkkoo, Kelkoo, Kettu Kondeyirikku
(Owned by: Sun Network)
The main problem with this slogan is that it’s too long. Too long for an FM station that has the shortest name in the market (S FM). And the word “Kelkkoo” repeats. It doesn’t stay in your mind.
5) BIG FM – Kelkoo, Kelpikkoo, Life Kondaadu
(Owned by: AdLabs Films Ltd, subsidiary of Reliance group)
Again, it’s too long. It is also identical with the S FM slogan. You wouldn’t want to hear these two slogans repeatedly when you listen to these FM stations. Just that slogan would be enough to make the listener switch to a different radio station.
4) Radio Mirchi – Sangathi Hot Aanu
(Owned by: Entertainment Network India Ltd)
It sounds hip and cool when you hear this slogan in English (“It’s Hot”), but the problem comes when you literally translate it to Malayalam. The word “Sangathi” with “Hot” may not go well with every one as it could be interpreted with a dual meaning.
3) Radio Mango – Naattilengum Paattaayi
(Owned by: Malayala Manorama)
It rhymes well (Naattu & Paattu), but the focus of the slogan is on music alone, while the FM radios are meant to be not just for music but also for fun and entertainment. In the local dialect, the Malayalam phrase “naattilengum paattaayi” refers to a fast spreading local news, mostly a gossip. Either way, I don’t think they got it right. But yes, it is a catchy line.
2) Club FM – Ton Kanakkinu Fun
(Owned by: Mathrubhumi)
It means “Tons of Fun” in English. It rhymes well and everytime I hear this, a box full of fun and entertainment comes to my mind, which itself makes me keep listening to this FM station. Goes to the second place in my rating.
1) Best FM – Tringalaalaa…
(Owned by: Asianet)
This gets you straight to a holiday mood. It is short, precise, musical and relaxed. What more do you need to convey with an FM station? Goes to the first place in this rating.
(Coming up: FM stations in Kerala – The best Theme Music)
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2 comments
Comment by Ramya on June 23, 2009 at 1:18 pm
Hey, Interesting. The moment I see the word FM, radio mirchi comes to my mind. I used to listen so much of it in chennai especially for mirchi’s lovely jingles in folk, western n many genres. And in tamil, ‘radio mirchi, idhu sema hot machi’ slogan is quiet nice to hear and I like the Rj’s also. I love maya, a super singer finalist turned RJ cum playbac singer. She has sung lovely jingles for the radio. I keep swapping for good songs in all the Fm’s generally.
Comment by rosh on June 23, 2009 at 9:59 pm
that was interesting and glad there are more FM stations in kerala.
i totally agree with Ramya, i used to be a big fan of Radio Mirchi during my ‘chennai days’ and everytime i think about the station name i can hear their slogan in RJ Suchitra’s voice.